I built a product in less than 12 hours. Getting the first 100 users took two months
· 1 min read
I built a product in less than 12 hours. Getting the first 100 users took two months.
Project #1 in my series: Pashtpan, a Telegram bot for lawyers in Armenia.
The problem: lawyers check every court case by hand, every day, often several times a day.
The fix: the bot watches the courts and messages you when something changes in your case.
Building was the easy part. One Saturday evening, a Google Sheet to design the database, then AI agents to write the code. Less than 12 hours later, it worked. A few days later, it covered every court in Armenia plus the European Court of Human Rights.
Then the real work started.
Facebook groups for lawyers gave me kind comments and a handful of users. Not enough.
So I went to the one place where every lawyer is listed: the public registry of licensed advocates. I wrote one short email, and a script on my laptop sends a few every day.
Two months later:
100+ users.
0 dram spent on ads.
And I'm still not through the list.
Building is cheap now. Finding users is the real job.
Following a court case in Armenia? It's free. Link in the comments.
